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Scammers are leaning harder on artificial intelligence these days, and the rise in deep fake scams is turning into a major concern. Experts including Bezalel Eithan Raviv, CEO of Lionsgate Network are urging consumers to get sharp about spotting and preventing these frauds
What’s going on:
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Deep fake attempts rose by 3,000% in 2023 alone according to identity fraud reports.
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Scammers are using voice cloning to impersonate family members. For example, someone claiming to be a daughter in distress got a call from her own number, using a cloned voice.
Photos, videos, and voice snippets from social media can be used to generate fake content that looks extremely real. Raviv warns that with so much available media, almost anyone can be cloned or impersonated.
What you can do to protect yourself:
Here are expert-recommended tips to reduce risk from deep‐fake scams:
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Agree on a code word with close family or friends something only the real person would know.
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Don’t announce your vacation plans publicly. Scammers like to use “distressed family member” stories while you’re away and unreachable.
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Remove or avoid posting voice samples (voicemails, voice posts) that can be used for cloning.
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Watch for visual oddities: uneven skin tones, strange lighting or proportions, awkward body movement, unnatural facial expressions.
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Always verify unexpected requests for help or money even if they appear to come from someone you trust. A quick cross-check via another method (call, video chat) can make a big difference.
Why it matters:
Raviv and other experts say the stakes are high. What used to require significant technical skill is now accessible to many, meaning scammers can scale up quickly. And once a fake message or video spreads, even platforms have a hard time taking it down or undoing its damage.
